2-Day Christmas Light Business Intensive
Learn how to find customers, price profitable jobs and install Christmas lights in two hands-on days with the operators running this business.
Backed by our $20,000 Revenue Guarantee*
$2,000+
2025 average ticket
75%+
Customers return
<$5,000
Lean launch model
*The $20,000 Revenue Guarantee is a limited tuition-refund offer for paid attendees who complete the training and follow all required sales, marketing and operations standards. The revenue threshold is based on qualifying booked Christmas light jobs. Other business results vary based on market, effort, experience, investment and other factors. The under-$5,000 launch model excludes event tuition.
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Registration openOctober 9–10, 2026
Lake Norman area, North Carolina
Tuition
$1,195
Limited hands-on seats
$20,000 Revenue Guarantee*
Dates
October 9–10, 2026
Daily schedule
Approximately 8 a.m.–5 p.m.
Location
Lake Norman area, north of Charlotte
Tuition
$1,195 per person
See what the work can become
In 2025, our average ticket was more than $2,000, and more than 75% of our customers return year after year. One well-served customer can produce years of recurring seasonal revenue.
Example customer economics
$7,500
First-year job
$28,000
Customer lifetime value
Raise the average ticket
Offer premium designs and upscale service to the right market. Make more while doing fewer jobs.
Build recurring revenue
With materials already paid for, second-year job margins can approach 90% for owner-operators and exceed 75% with paid labor.
Project economics shown are examples from our operation, not a promise of attendee results. Customer value varies by scope, retention, market and execution.
Christmas light business economics
This business can generate a lot of owner profit without requiring much money up front. A well-trained owner-operator can target $4,000 to $5,000 of installed work per day. At first-year job margins above 60%, that can put $2,500 or more in owner profit from a target day.
$4K–$5K
Target average installed per day
60%+
First-year owner-operator job margin
$2,500
Target owner profit from that day
Start lean
Launch this business for less than $5,000, excluding training tuition.
Use deposits to fund the season
Early customer deposits can help pay for materials, equipment and later-season marketing.
Sell to people ready to celebrate
Your customers are already excited about the season and willing to spend money making it special.
Job margins and total business profit are different measures. These examples describe an owner-operator doing the installation work. Actual margins and daily production depend on pricing, job mix, market, experience, labor and execution.
More work from our operation
The opportunity gets bigger when you can see past a basic roofline and confidently design the entire property.
Sell the whole property
Rooflines, trees, bushes and specialty accents.
Create a recognizable design
A clear theme makes the work memorable and easier to refer.
Deliver clean, repeatable work
The details customers notice are the details they renew.
From idea to takedown
Practice the work and take home the curriculum playbook. Here is what you will work through with the instructors.
Name and position your company, establish your website and Google presence, and understand what you need to launch.
Learn the lead-generation and Meta advertising systems we use in our own operating businesses right now.
Follow up with leads, measure properties, design displays, price work and confidently ask for the sale.
Choose and order materials, work with power and timers, install cleanly, and troubleshoot common field problems.
Build repeatable systems for maintenance, takedown, organization and storage, not just the first installation.
Understand the economics behind an owner-operated lighting company and how we would launch one today for under $5,000.
The under-$5,000 launch example excludes event tuition and will vary by market, equipment choices, inventory and business setup.
Money-back guarantee*
$20,000
in booked jobs, or your tuition back
We are putting our tuition behind the plan.
Pay for and complete the training, then run your business according to all required sales, marketing and operations standards. If you do and still book less than $20,000 in qualifying Christmas light jobs during the guarantee period, we will refund the tuition you paid.
*Guarantee requires completing the training, following all program requirements and providing required verification. Refund is limited to tuition paid. Travel, lodging, advertising, materials and other business expenses are not included. Full terms apply.
Reserve My SeatMeet your instructors
Tyler and Thomas met at UNC-Chapel Hill, then followed corporate careers in finance and retail operations. They left those careers and went full-time building home-service businesses together in 2023.
Their first service brand started part-time with less than $500. They have not taken outside investment since. Today, they operate five home-service brands doing more than $1 million per year.
Tyler Wallace & Thomas Hester
Friends before they were business partners
Their first lighting season started with no Christmas light customers and a small contact list from their pressure-washing business. They ran the ads, quoted jobs and did the installs. Now they train a team, still sell the work and still get on installations every season.
2023
About 45 jobs
First season with no existing Christmas light customers
2024
About 100 jobs
More volume forced better sales, crew and field systems
2025
150+ jobs
$2,000+ average ticket
The current operation produces more than $250,000 in owner profit during its two-month season.
Tyler Wallace
Tyler spent eight years improving processes and managing large, complex budgets at one of the country's largest banks. He later moved to New York to advise financial-services companies. That work taught him how to design a product, take it to market, organize people and build systems that can repeat and scale. He now applies that same approach to each home-service business.
Thomas Hester
Thomas started his career running multi-location operations for ALDI. He was accountable for the people, performance and daily execution across a high-volume retail operation. He left corporate work first, pursued real estate ventures and helped launch their first service brand part-time. Today, he leads teams, turns plans into field processes and keeps the work moving when the season gets busy.
Built by doing the work
Every season exposed another bottleneck. Tyler and Thomas tested the fixes in their own ads, sales process and installations, then turned what worked into systems their team could repeat.
The goal is simple: less wasted time, fewer missed opportunities, easier training, cleaner repeat work and a better experience for the customer.
Why this intensive exists
The industry training Tyler and Thomas found usually made operators choose. They could learn product and installation, or they could learn leads and sales. Other events became a pitch for the next offer.
So they built one practical intensive that follows the actual business from branding and lead generation through sales, installation, takedown, storage and repeat-customer outreach. It is the training they wish they had when they started.
Learn the Complete PlaybookWhether you have time around shifts or school, run a service crew, or want to start your first business, the intensive follows the whole job. You need time to sell and deliver the work. You do not need an existing Christmas light company.
Why this is live
A webinar can explain lead generation, pricing and sales. It cannot put an instructor beside you while you measure a property, handle product, work from a ladder, solve a power problem or correct an installation. That part has to happen in the field.
Being there also gives you time to ask the training team questions about your business and meet other installers who are launching, building or growing their own operations.
Physical participation
Much of the hands-on portion will be outdoors and may include ladders, hand tools, roofs and trees. Everyone must be at least 18 and sign a safety waiver.
What your ticket includes
Final networking details and the complete attendee package will be shared before the event.
Reserve My SeatTravel
Fly into Charlotte Douglas International Airport (CLT). Arrange your own transportation north toward Lake Norman.
Lodging
Look in Huntersville, Cornelius, Davidson or Mooresville. We can help with arrangements once you register.
Location
Training is planned for a property near Lake Norman, north of Charlotte. The exact venue and arrival instructions are being finalized.
Travel, lodging and ground transportation are not included in tuition.
Limited-capacity intensive
Two days can save you seasons of guessing. Learn the playbook, do the work and leave knowing what comes next.
Spend two hands-on days learning the current sales, installation and operating playbook behind a real Christmas light business.
Tuition
$1,195
Training dates
October 9–10
2026
*Subject to completing the training and following all required sales, marketing and operations standards. Tuition refund only.
Registration closes when the hands-on group is full or when venue and material commitments are locked. Tuition is separate from the illustrative under-$5,000 launch budget.
Want the details first?
Get the curriculum outline, what your ticket includes and how to prepare. View it immediately after submitting. Tyler or Thomas will follow up to help with your questions.
Ask about the curriculum, travel or hands-on work
Tell us whether you are launching or growing an existing business
Get a direct answer without committing to a seat first
Your market. Your company. A proven starting point.
Come see the whole operation, do the work and build your next steps with people running the business today.
